Aston Martin & Brough Superior AMB 001

Looks really practical, economical and comfortable to ride.

:rofl:

But seriously, this diamond studded throwback stuff gets a little old. If a maker that's been in business without interruption wants to bring out a freshened version of one of their classics (Mustang, Beetle and, say, CB) that's okay.

This is different. Just buy an ancient name and throw a classic nameplate on a bike with a Goldwing front end, a turbo-d V-twin with a Kawasaki swingarm, wrap it in some carbon fiber and throw a $120k price tag on it and the press will moisten their pants.
 
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I find it somewhat unexpected Brough Superior coming out-of-the-woodwork to do this kind of partnership. I guess they felt the bar would have to be respectively high for the year 2020.
 
Brough Superior have been defunct for decades now.
Without checking, my guess is that someone has bought the rights to use the trading name "Brough Superior" and then someone has done exactly as DAC has said - throw a load of proprietary parts together, and charge an exorbitant sum of money for one/5/20 or however many they think they can get away with before the project collapses, leaving many creditors, privayely wealthy management, and a sullied trade name...
 
The original Brough Superior went out of business in 1940.

Thierry Henriette bought the rights and has been producing Broughs since 2016

Road Testing The 2017 Brough Superior SS100

they originally did resemble the old Broughs in a way, but this rocket ship thing is weird
 
Hey, I welcome any custom bike, no matter how weird or impractical it may seem. Means people are still innovating in our market.

Does it look like a Brough? No. Does it have anything to do with an Aston? No. But who cares!

When the Petersen Museum reopened in 2015 after remodeling, they dedicated a permanent motorcycle exhibit space. I had my fingers crossed that a Brough Superior would be one of the first bikes they displayed, and I was not disappointed. It was awesome just to be near it.
 
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