Incredible Honda ad premiered today

[Gus]

I saw this during my Sunday football game. No CB1100, but a beautiful creative advertisement for the Honda corporation.

http://www.rpa.com/work/iframe.aspx?id=honda-paper

Gus

 

[Carguy1959_imp]

That was cool...

 

[drodg33]

you are right that was cool

 

[Stratus_imp]

Awesome!


Sent from my iPhone using Tapatalk

 

[LARIDER_imp]

Wow.

Thanks for posting.

 

[Rocky_imp]

Very cool

 

[Chapomis_imp]

Very very very cool

 

[ludva12345_imp]

you can (must) share ..

 

[JustPassinThru_imp]

Nice effects.

Nice celebration of the company's history.

WHY are they not selling their PRODUCTS? PARTICULARLY their cycles. Honda cars are doing well...the modern incarnations are a bit bland, but they're doing okay.

OTOH, they're coming out with BRILLIANT products like the CB...and NOBODY KNOWS. It's a bike for the masses...the over-thirties who remember "You meet the nicest people..." as kids. Who wanted a 750 when they were teens...they were too young and the bike too expensive, even used.

AND THEY DO NOT KNOW, today.

This frustrates me. A large corporation cannot make these kinds of marketing missteps without becoming, quickly, a much-smaller corporation or a failed business.

 

[veech_imp]

That was really good. Thanks!

 

[Gus]

Nice effects.

Nice celebration of the company's history.

WHY are they not selling their PRODUCTS? PARTICULARLY their cycles. Honda cars are doing well...the modern incarnations are a bit bland, but they're doing okay.

OTOH, they're coming out with BRILLIANT products like the CB...and NOBODY KNOWS. It's a bike for the masses...the over-thirties who remember "You meet the nicest people..." as kids. Who wanted a 750 when they were teens...they were too young and the bike too expensive, even used.

AND THEY DO NOT KNOW, today.

This frustrates me. A large corporation cannot make these kinds of marketing missteps without becoming, quickly, a much-smaller corporation or a failed business.

Yes, from a pure marketing point of view, this ad is a disaster. Marketspeak wants you to desire only at the future, preferably in image bites of 3 seconds or less. That is why the ad is so cool. Take pride in your past and carry it into the future, kind of like our CB's.

Gus