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Please help me understand something. Isn't the freight charge something Honda charges dealers? If yes, how is it gouging to expect customers to pay it, unless a customer thinks the dealer should absorb it as a reduction to profit? I really don't know how it works when it comes to freight charges.
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Apex, see this post by Olyrider: http://cb1100forum.com/forum/showthread....#pid224219
Honda charges freight to all dealers.
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The Honda U.S. website site lists the MSRP and $190 destination charge. I'm happy to pay the $190 but my dealer quoted "freight and set up" for an amount several times that $190, not to mention an arbitrary "documentation" fee. Combined, these fees totaled nearly $1000. Normally, dealers are willing to negotiate their fees to close a sale, but not when specific models are in short supply and/or high demand. I can wait.
My DLX sat on the Honda dealer's lot for over a month and the riding season was coming to a close. I paid hundreds less than his asking price and didn't pay a cent for additional "set up" or "documentation" fees. It was a win-win for both sides.
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In Arizona, once a doc fee is set by a dealership then they have to charge everyone that fee.
However; you can (and I have) had that fee backed off on the sale price of the vehicle. So I ask for the Out the door price, if I don't like it I don't buy it. No sense dickering on price if you're not talking the final price you have to pay. How they distribute the fees and such in the final contract is their business.
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(12-03-2018, 04:33 AM)Olyrider_imp Wrote: Since we are disagreeing about facts, and not opinions, I will write this once more.
HMC charges every dealer freight AND set-up. That is a plain and simple fact. Whether they raise those prices to generate revenue is on a case-by-case basis.
In Washington, the document fee is NEGOTIABLE. It was written into state law many years ago on the strength of the lobbying efforts, and power, of the Automobile Dealers Association. It was intended to bring additional profit to the dealers by confusing customers into believing it is “the law” therefore can not be negotiated. It is also “the law” that it must always be described as “negotible. Another plain and simple fact not subject to interpretation or disagreement.
Why does Honda charge the dealer for set-up when the dealer is providing the service? Wouldn't it be the other way around?
I know GM pays their dealers a fee on every new vehicle to PDI (pre delivery inspection) it.
Most people don't have a problem with paying the listed freight charge.
Honda posts freight as $190 and the dealer charges $295. Honda says nothing about set-up and the dealer charges $495. Add $180 doc fee and there's about $1000 of "fluff".
Called just about every dealer when looking for a 14 CB1100. Didn't matter if it was listed for $5567 of $6297, they all ended up being about $7K plus TTL.
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Honda does charge the dealer a small amount for freight (the destination fee). The amount that most dealers try to charge the customer for freight and set-up goes well beyond what Honda charges the dealer. That added mark-up is nearly all pure profit for the dealer.
As for the documentation fee, here in California dealerships never waive that fee, nor do they negotiate its cost. They charge the same number to every customer, every time. The only manner by which a doc fee could said to be negotiated is when the dealer simply deducts the equivalent of the doc fee from the selling price. The standard doc fee is always still included in the itemized contract.
Edit: As I mentioned earlier, the one exemption to charging a doc fee is for out-of-state purchases and deliveries. If a customer provides his own delivery truck and a bill of lading for an out-of-state delivery and registration, meaning he will not operate the vehicle in the state of California and he will handle all the DMV paperwork himself in his home state, then the dealership may waive the doc fee, since it's a fee charged by the dealership to process the California DMV paperwork.
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Thanks all for the clarification. When I bought my new 2017 EX in the summer of 2018, my dealer and I agreed on a price, plus the Honda listed freight charge of somewhere around $350 (the exact number escapes me), plus State sales tax and title fees. They didn't even suggest charging me a fee for set-up, which would not have happened if they had suggested it. When it was time to get all pricing details, they had a $150 doc fee that they said was non-negotiable and they could not waive. I had no problem with that at all, as long as they dropped the price of the bike from $10,000 to $9,850. This way they don't have to depart from their position that the fee cannot be negotiated, and I don't end up paying what I consider a total rip-off fee. I had looked at the bike on a first visit, and negotiated terms over the phone thereafter. If they had not dropped the price by the amount of the doc fee, I would not be the owner of that particular EX today. They were actually cool about it. It was an easy sale on a bike that had been sitting around a year.
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apex1, yep, they do that all the time. They can't eliminate the doc fee, so they reduce the OTD price by the equivalent cost.
In the end, it doesn't make much sense to focus on the selling price as the key component of the negotiation. For car purchases, sure, that's fine, since there are no hidden fees charged by the dealer other than the doc fee, which is non-negotiable, but motorcycle purchases are an entirely different ballgame, with dealers successfully adding all manner of added mark-up fees under the guise of freight and set-up charges.
Forget all that nonsense. Focus your negotiation solely on the OTD total. You know you have to cover the selling price, state tax (which is based on the selling price, assuming your state has a state tax), documentation fee, and registration (licensing fee). That's your real-world total. Let the dealer work out how they're going to absorb all their phony fees. You just focus on the OTD number.
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Since the document fee is negotiable in Washington, one customer sales agreement might show $150, while the next reads $100, and a third $60.00.
As far as out-the-door pricing, Honda encourages dealers to establish a competitive atmosphere among the departments in order to maximize store profits.
For instance:
Joe comes in to buy a Goldwing and is intent on getting, in his mind, “the best deal”. He spends an hour with the sales mgr. crunching numbers. Sensing that the customer is “price-focused “, the sales mgr starts playing games. “That’s the lowest price I can sell you the bike. To be totally honest, we’re only making about $200 on it. I haven’t heard of anyone paying less. But, I can help you with accessories. We’ll see if the shop can install them for no cost. Would that help you make up your mind? You’re saving almost $300 in labor! And...I’ll try to get the finance mgr to lower the document fee by $50...which we NEVER do. And maybe he can even save you something on an extended warranty to protect your bike.”
Then the competition begins. The sales mgr “tells” the service mgr that the service department will have to install the accessories for “free” to close the sale. The service mgr, knowing that the store owner will both reduce his bonus and embarass him in the monthly meeting for reduced “revenues per hour” tells the sales mgr what he thinks of his mother. Then the sales mgr goes to the finance mgr and says he has reduced the doc fee and lowered the price of the warranty to make the deal happen. Realizing this will reduce his bonus, and cause embarassment for him in the next meeting, the finance mgr tells the sales mgr what he thinks of his sister. Oh, and the “30% off” all parts the sales mgr promised? Explain THAT to the parts manager! The store owner fosters the competition believing, as HMC regional reps tell them, that it all “increases the bottom line”.
Maybe it does...but it’s the reason I buy used bikes!
;-)
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(12-04-2018, 03:04 AM)Olyrider_imp Wrote: Since the document fee is negotiable in Washington, one customer sales agreement might show $150, while the next reads $100, and a third $60.00.
As far as out-the-door pricing, Honda encourages dealers to establish a competitive atmosphere among the departments in order to maximize store profits.
For instance:
Joe comes in to buy a Goldwing and is intent on getting, in his mind, “the best deal”. He spends an hour with the sales mgr. crunching numbers. Sensing that the customer is “price-focused “, the sales mgr starts playing games. “That’s the lowest price I can sell you the bike. To be totally honest, we’re only making about $200 on it. I haven’t heard of anyone paying less. But, I can help you with accessories. We’ll see if the shop can install them for no cost. Would that help you make up your mind? You’re saving almost $300 in labor! And...I’ll try to get the finance mgr to lower the document fee by $50...which we NEVER do. And maybe he can even save you something on an extended warranty to protect your bike.”
Then the competition begins. The sales mgr “tells” the service mgr that the service department will have to install the accessories for “free” to close the sale. The service mgr, knowing that the store owner will both reduce his bonus and embarass him in the monthly meeting for reduced “revenues per hour” tells the sales mgr what he thinks of his mother. Then the sales mgr goes to the finance mgr and says he has reduced the doc fee and lowered the price of the warranty to make the deal happen. Realizing this will reduce his bonus, and cause embarassment for him in the next meeting, the finance mgr tells the sales mgr what he thinks of his sister. Oh, and the “30% off” all parts the sales mgr promised? Explain THAT to the parts manager! The store owner fosters the competition believing, as HMC regional reps tell them, that it all “increases the bottom line”.
Maybe it does...but it’s the reason I buy used bikes!
;-)
 I enjoyed that! This is exactly what I do every time I buy a car or motorcycle from a dealer, used or new. I never suspected how much trouble I was causing. Oddly, I do sometimes hear “I’ll have to check with service or parts”, but I’ve never failed to get the concession I asked for in the end. BTW, for a huge number of reasons, I would never get financing from the seller unless it was 0% or some very low promotional rate. Know too that the dealer gets a few points kickback on any financing they place.
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