07-11-2013, 12:12 AM
Back in 2009 Honda basically killed the HRCOA or whatever it was called. They also had some kind of gathering in TN or somewhere called the Honda Hoot or something. All this was deep sixed during the financial crisis along with their formula 1 program and so on.
Hasn't been back since. Sorta dumb IMHO. The motorcycle maker with the most resources to deploy lost a chance to really build on their brand while everyone else was pulling in their horns. Suzuki even skipped a model year on most of their bikes.
Honda seems to understand engineering and accounting. They are lost when it comes to design and marketing sometimes.
Hasn't been back since. Sorta dumb IMHO. The motorcycle maker with the most resources to deploy lost a chance to really build on their brand while everyone else was pulling in their horns. Suzuki even skipped a model year on most of their bikes.
Honda seems to understand engineering and accounting. They are lost when it comes to design and marketing sometimes.