No 2015

[veech_imp]

I would point out that many of the CB1100's competitors (retro-ish standards) are doing well in the market, and that the segment the CB sits in is a strong one. Bonnie still sells well, Ducati Scrambler, BMW R-9T both over performed sales estimates. Even Guzzi keeps rolling out new iterations of the V7. The CB's modest US market success, or lack thereof, IMHO, can be attributed to two things. 1) The CB didn't quite meet the expectations of the intended market, and 2) Honda didn't do jack squat to market it properly.

It's a great bike that we all love. But I went into the new Honda dealer that opened adjacent to the Triumph shop here in NJ, and there wasn't a single bit of evidence that the CB ever existed. Next door, a full set of Bonnies merchandise, posters, and people straddling the bikes on the showroom floor.

While I think the lack of marketing is the biggest factor, I would also add another element: the CB11 was at a little higher price point than most of its competitors which certainly played a role. History has proven that people en mass are willing to compromise quality for a cheap price (VHS vs Betamax, MS DOS vs. Apple OS, etc.)