07-26-2015, 02:34 PM
I find that Honda tends to rely too heavily on the industry press (Motor Cyclist, Cycle World, Road Rider, etc.) to do it's marketing for them.
Honda gives them a press bike, and that's that.
The problem with the industry press is they tend to be jaded and bias towards the main food groups; Sport Bikes, Cruisers and Adventure Bikes.
Even Honda's web site is just a cookie cutter off the shelf formula, not a true marketing tool.
So a great bike like the CB1100 comes along and Honda has no action plan to promote it, go figure...
Just today I was at Newcomb's Ranch (an iconic So Cal hang out) and half a dozen people asked me about my CB1100, they had no idea Honda even build a retro bike. Sad.
TINK
Honda gives them a press bike, and that's that.
The problem with the industry press is they tend to be jaded and bias towards the main food groups; Sport Bikes, Cruisers and Adventure Bikes.
Even Honda's web site is just a cookie cutter off the shelf formula, not a true marketing tool.
So a great bike like the CB1100 comes along and Honda has no action plan to promote it, go figure...
Just today I was at Newcomb's Ranch (an iconic So Cal hang out) and half a dozen people asked me about my CB1100, they had no idea Honda even build a retro bike. Sad.
TINK