02-04-2018, 02:17 PM
Wow, you guys have good eyes. I wonder what the behind-the-scenes converstation was that produced the font change...
Marketer 1: All I'm saying guys, is that studies show italics is the way to go. People think they're going faster than they really are...makes them forget about the rev limiter.
Marketer 2: Andy, do you really think italics will improve sales for '17 in our U.S. market?
Andy: It can't hurt--we still have some unsold straight font '14 standards out there--that otta tell you something. What I need to know is if the engineers think this is possible.
Eng. 1: From a technical standpoint, switching to italics should not produce any negative consequences that we can foresee.
Eng. 2: From feasibility standpoint, it is possible.
Marketer 1: So we're golden on this? We're switching to italics?
Marketer 2: (knods head in agreement)
Eng 1: I can not provide objections.
Eng 2: I can see no adverse consequences.
Marketer 1: Andy?
Andy: Alright, italics it is.
Marketer 1: All I'm saying guys, is that studies show italics is the way to go. People think they're going faster than they really are...makes them forget about the rev limiter.
Marketer 2: Andy, do you really think italics will improve sales for '17 in our U.S. market?
Andy: It can't hurt--we still have some unsold straight font '14 standards out there--that otta tell you something. What I need to know is if the engineers think this is possible.
Eng. 1: From a technical standpoint, switching to italics should not produce any negative consequences that we can foresee.
Eng. 2: From feasibility standpoint, it is possible.
Marketer 1: So we're golden on this? We're switching to italics?
Marketer 2: (knods head in agreement)
Eng 1: I can not provide objections.
Eng 2: I can see no adverse consequences.
Marketer 1: Andy?
Andy: Alright, italics it is.