03-06-2021, 05:40 AM
Back in the 70s and 80s the manufacturers were still trying to prove they were worthy of your hard earned dollars., and that their products were superior to their competition ( the other Japanese manufacturers) hence the hard fought competition for the latest, the greatest, the fastest, the sharpest handling, the best looking.
This is no longer the case. Everyone knows the ingenuity, the quality and the durability of Japanese products, but the market has changed. The average age of rider has gone from 32 in 1990 to 47 by 2018. As a general rule 47 year olds dont want the same things as 32 year olds. Blame testosterone that naturally decreases with age. 47 is only 3 years from AARP age lol. Add in the economic collapse in the early 2000s, the escalating worry about climate change and the restrictions that are going along with that and I think it's safe to say the golden age of motorcycling is distant in our rear view mirrors.
This is no longer the case. Everyone knows the ingenuity, the quality and the durability of Japanese products, but the market has changed. The average age of rider has gone from 32 in 1990 to 47 by 2018. As a general rule 47 year olds dont want the same things as 32 year olds. Blame testosterone that naturally decreases with age. 47 is only 3 years from AARP age lol. Add in the economic collapse in the early 2000s, the escalating worry about climate change and the restrictions that are going along with that and I think it's safe to say the golden age of motorcycling is distant in our rear view mirrors.