01-29-2019, 07:15 AM
So, Harley released a dismal report today and their stock dropped 5% in trading.
So what's going on?
HD indicates essentially nobody beyond the Baby Boomers are interested in their hogs. They suggest Millennials don't want to learn a clutch and would just rather simply twist 'n' go like on the electric bikes. In addition, many of them just think riding a motorcycle is simply too dangerous and Uber is more convenient. Okay, where's the fun in that? Nevertheless, with that perception, the death knell clangs. HD warns of a dire demand in the coming fiscal year.
However, HD plans to release some 100 new models like by 2024 or thereabout. Most of the new models will be electric, with the first one hopefully delivered in 2019.
HD is trying to adjust to market trend and it may take a few years, but it appears the times are a changin'.
So what's going on?
HD indicates essentially nobody beyond the Baby Boomers are interested in their hogs. They suggest Millennials don't want to learn a clutch and would just rather simply twist 'n' go like on the electric bikes. In addition, many of them just think riding a motorcycle is simply too dangerous and Uber is more convenient. Okay, where's the fun in that? Nevertheless, with that perception, the death knell clangs. HD warns of a dire demand in the coming fiscal year.
However, HD plans to release some 100 new models like by 2024 or thereabout. Most of the new models will be electric, with the first one hopefully delivered in 2019.
HD is trying to adjust to market trend and it may take a few years, but it appears the times are a changin'.