03-16-2020, 01:40 AM
(03-15-2020, 10:46 PM)misterprofessionality_imp Wrote: Has anybody else noticed this happening? I suppose it depends on how much TV you watch, which I don't, but I do end up staring at a TV idly while i'm at the gym, and I've noticed around 7 or 8 different advertisements playing on TV that feature a triumph motorcycle. Here's the kicker though: the ads aren't for triumph. One is for Geico, one is for a hair product, one is for a pharmaceutical, one is for a credit reporting app, ect ect.
It seems Triumph is loaning their motorcycles out to every ad producing company on television. This can't be a coincidence. It's as if their new ad campaign is to make their motorcycles appear on television as often as possible. They're probably offering the bikes on loan for free on the condition that the commercial include one or two shots where you can clearly see what bike it is. One of the ads even had the new Daytona in it.
I love this...it's basically free for Triumph, they get tons of exposure, and the ad campaigns are using the bikes to make the person in the ad look cool and successful. I guess what i'm saying is, has anybody else noticed this or am I the only one in the tinfoil hat?
I have noticed...and I've noticed other commercials that have two loosely related products appear--I think one was for detergent and the other for M&Ms or something like that, you know: "got yummy M&M chocolate on your clothes? Tide will wash it out". I remember thinking, that's different.
I'd say you're very likely right that it's not a coincidence, but I would be surprised if the main ad company is doing this for free for Triumph.
Since Triumph bikes appear in multiple commercials, I imagine they are the ones who approached the other companies with the idea: "we think your ads will be more attractive with a Triumph bike in it". Main ad company at this point responds "we like your idea, and we'll use your bikes for X% of the production cost" (or a flat fee), and then they negotiate from there.
If that's not how it played out, then the main ad company missed an opportunity to make some money. Secondary ad placement for free? Not sure if that's the case.
But dual ads...from a marketing standpoint, creative and fun to do.