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+--- Thread: Triumphs genuis ad campaign (/showthread.php?tid=6734)
Triumphs genuis ad campaign - misterprofessionality - 03-15-2020
Has anybody else noticed this happening? I suppose it depends on how much TV you watch, which I don't, but I do end up staring at a TV idly while i'm at the gym, and I've noticed around 7 or 8 different advertisements playing on TV that feature a triumph motorcycle. Here's the kicker though: the ads aren't for triumph. One is for Geico, one is for a hair product, one is for a pharmaceutical, one is for a credit reporting app, ect ect.
It seems Triumph is loaning their motorcycles out to every ad producing company on television. This can't be a coincidence. It's as if their new ad campaign is to make their motorcycles appear on television as often as possible. They're probably offering the bikes on loan for free on the condition that the commercial include one or two shots where you can clearly see what bike it is. One of the ads even had the new Daytona in it.
I love this...it's basically free for Triumph, they get tons of exposure, and the ad campaigns are using the bikes to make the person in the ad look cool and successful. I guess what i'm saying is, has anybody else noticed this or am I the only one in the tinfoil hat?
RE: Triumphs genuis ad campaign - Bheezy27403_imp - 03-15-2020
They're everywhere in commercials. I do think the newest on I have seen is a Meriden model though.
RE: Triumphs genuis ad campaign - Rocky_imp - 03-16-2020
I've been noticing this for quite a long time. Nothing to do with Triumph, just good product placement in TV ads, TV shows and in many movies.
The Bonneville models in particular get a lot of exposure and seem to symbolize what an ordinary person would look like on a standard looking motorcycle.
Since I own a Bonneville, it always makes me smile when I see the bikes on screens.
RE: Triumphs genuis ad campaign - pdedse - 03-16-2020
(03-15-2020, 10:46 PM)misterprofessionality_imp Wrote: Has anybody else noticed this happening? I suppose it depends on how much TV you watch, which I don't, but I do end up staring at a TV idly while i'm at the gym, and I've noticed around 7 or 8 different advertisements playing on TV that feature a triumph motorcycle. Here's the kicker though: the ads aren't for triumph. One is for Geico, one is for a hair product, one is for a pharmaceutical, one is for a credit reporting app, ect ect.
It seems Triumph is loaning their motorcycles out to every ad producing company on television. This can't be a coincidence. It's as if their new ad campaign is to make their motorcycles appear on television as often as possible. They're probably offering the bikes on loan for free on the condition that the commercial include one or two shots where you can clearly see what bike it is. One of the ads even had the new Daytona in it.
I love this...it's basically free for Triumph, they get tons of exposure, and the ad campaigns are using the bikes to make the person in the ad look cool and successful. I guess what i'm saying is, has anybody else noticed this or am I the only one in the tinfoil hat?
I have noticed...and I've noticed other commercials that have two loosely related products appear--I think one was for detergent and the other for M&Ms or something like that, you know: "got yummy M&M chocolate on your clothes? Tide will wash it out". I remember thinking, that's different.
I'd say you're very likely right that it's not a coincidence, but I would be surprised if the main ad company is doing this for free for Triumph.
Since Triumph bikes appear in multiple commercials, I imagine they are the ones who approached the other companies with the idea: "we think your ads will be more attractive with a Triumph bike in it". Main ad company at this point responds "we like your idea, and we'll use your bikes for X% of the production cost" (or a flat fee), and then they negotiate from there.
If that's not how it played out, then the main ad company missed an opportunity to make some money. Secondary ad placement for free? Not sure if that's the case.
But dual ads...from a marketing standpoint, creative and fun to do.
RE: Triumphs genuis ad campaign - Gone in 60 - 03-16-2020
I live near a neighborhood that is frequently used for filming TV shows and commercials. Sort of an "Everytown, USA" look. I've watched them film countless commercials, and in fact, I've been used as an extra in a few of them just by hanging around. I have a theory.
A large percentage of people who produce and direct are hipsters. Hipsters like Triumphs. It would follow that Triumphs would be used in their productions.
Disclaimer: Not all Triumph owners are hipsters. As such, I am not identifying myself or any Triumph owners on the forum as hipsters.
RE: Triumphs genuis ad campaign - Rocky_imp - 03-16-2020
(03-16-2020, 02:24 AM)Gone in 60_imp Wrote: I live near a neighborhood that is frequently used for filming TV shows and commercials. Sort of an "Everytown, USA" look. I've watched them film countless commercials, and in fact, I've been used as an extra in a few of them just by hanging around. I have a theory.
A large percentage of people who produce and direct are hipsters. Hipsters like Triumphs. It would follow that Triumphs would be used in their productions.
Disclaimer: Not all Triumph owners are hipsters. As such, I am not identifying myself or any Triumph owners on the forum as hipsters.
at age 82 I don't know if I'm a hipster or not - or even what it is 
Probably a "with it, in the moment, up-to-date, cool" type of person.
RE: Triumphs genuis ad campaign - Gone in 60 - 03-16-2020
Or, in this case, "I didn't get to live through the 60s or ride Bonnevilles with Steve McQueen, but I can now."
Ok, I ride one because Steve McQueen did. So I might be a hipster. Fine.
RE: Triumphs genuis ad campaign - peterbaron - 03-16-2020
Rocky, keep going...I just heard about 93 y o US citizen and WWII veteran (3 y in all Pacific battles + Iwo Jima) who got a car speeding ticket...Judge cancelled his conviction due to perfect driving record and his WWII continues service !!
Stay in good health ++
RE: Triumphs genuis ad campaign - the Ferret - 03-16-2020
(03-16-2020, 03:47 AM)Rocky_imp Wrote:(03-16-2020, 02:24 AM)Gone in 60_imp Wrote: I live near a neighborhood that is frequently used for filming TV shows and commercials. Sort of an "Everytown, USA" look. I've watched them film countless commercials, and in fact, I've been used as an extra in a few of them just by hanging around. I have a theory.
A large percentage of people who produce and direct are hipsters. Hipsters like Triumphs. It would follow that Triumphs would be used in their productions.
Disclaimer: Not all Triumph owners are hipsters. As such, I am not identifying myself or any Triumph owners on the forum as hipsters.
Probably a "with it, in the moment, up-to-date, cool" type of person.
Describes me to a tee
NOT
RE: Triumphs genuis ad campaign - pekingduck - 03-16-2020
Just some thoughts why they're in the media so much.
They look and sound like a motorcycle (which is why I still have my 2004 Bonnie).
Everyone likes them, hipsters, old farts.
If a 5 year old draws a motorbike, chances are, it will look like a Triumph.
Some Harley owners hate Japanese bikes, some Japanese bike owners hate Harleys. But it seems nobody has any reason to hate Triumphs.
And is there a better, more descriptive, more glorious, name than Triumph?
