11-19-2013, 02:19 PM
(11-19-2013, 01:37 PM)The ferret_imp Wrote: I've made the same point about the Triumphs ( even though I had one) and most recently about the new Indians. They are Indian in name only sharing zero DNA with the originals.
Indeed.
I don't mean to imply that I'm not happy that these motorcycles are around because I am.
In reality however, those brand names are like lifelines for these companies. Had Bloor Holdings started a new brand called "Conquer Motorcycles" instead of buying the Triumph name, it would have been a far harder sell. Likewise, imagine Polaris starting up "Native Motorcycles" instead of buying up the Indian brand. I can't see that generating much interest. Still, I'm guessing that Bloor and Polaris have to pour a huge amount of money into the marketing of their motorcycle companies to try and achieve a mental connection to the great marques from the past amongst the consumers of today for these bikes that are Triumphs and Indians in name only.