09-19-2014, 09:12 AM
I'm always mystified by the attitudes and practices described in this thread by dealers. Apparently, they don't know how to do simple arithmetic, vis-a-vis depreciation, net present value, etc. They most likely did not pay cash for the bikes from the manufacturers -- they're financed. Every second the thing sits on the floor, they lose money, whether they own the property or not. If they would drop their prices a bit, they'd sell a hell of a lot more product. Airlines are masters of figuring out the sweet spot of price vs. volume, something mom & pop shops just don't seem to have any interest in learning. "It's worked for us for 40 years, why change now?" "Worked" is relative and amorphous.