Dealer shenanigans or it's how things are done?

[kDiqq_imp]

I tend to agree about the dealer fee stuff. I don't know if it's false advertising per se (there's undoubtedly some tiny print somewhere in the ad), but it's certainly misleading, and wouldn't give me a good feeling about a dealership. That said, the others are correct that in the end, it's the bottom line that counts, however they arrive there. In this day and age I'd call or email about the OTD price, no wishy-washy, before I ever set foot in the place...no reason to walk into the showroom if you don't need to.

Fully agree. Fortunately, I live in Houston where there are several dealers. It took me almost two months of communicating back and forth, relating my best price from dealer X to dealer Y to see if they would beat that. Once I had a new low price, I would start the round robin again. All said and done with, I ended up with a 2013 fresh from the crate, for $8,678 out the door. Didn't matter to me what fees were in that total number. In fact, there was all sorts of stuff in there, but the magic was that there were $1,100 worth of dealer incentive credits added in to offset the cost.

Fully agree. Fortunately, I live in Houston where there are several dealers. It took me almost two months of communicating back and forth, relating my best price from dealer X to dealer Y to see if they would beat that. Once I had a new low price, I would start the round robin again. All said and done with, I ended up with a 2013 fresh from the crate, for $8,678 out the door. Didn't matter to me what fees were in that total number. In fact, there was all sorts of stuff in there, but the magic was that there were $1,100 worth of dealer incentive credits added in to offset the cost. I'm just curious, since I'm in Houston as well, which dealer did you go to?