Dealer With Two New CB's

[Olyrider]

That's their advertised price not the price you would actually pay. The dealer in Jacksonville advertised full price when I bought mine but my final price was far less.

I get that. I was making a different point. "Why" would a dealer advertise a three-year-old price on their website and make it appear current? That's not a rhetorical question. There is nothing there to indicate it might sell for less. I'm looking for an answer that doesn't suggest laziness or greed. A "mistake" isn't the answer unless their website is full of similar mistakes.

We just sold our first 2016 Honda model something else today. So it is not unfair to say that posted price is three years old. Where else on the internet do you find such pricing discrepancies on things costing $10,000? And is it an excuse that works for these folks?

I get that. I was making a different point. "Why" would a dealer advertise a three-year-old price on their website and make it appear current? That's not a rhetorical question.
There may be persons who, for whatever reason, were not in the market for such a cycle three years ago. They could be now - new job; new rider getting rid of a trainer; whatever.

No accounting for it. Cycle and buyer didn't come together in years past, but now they're ready.

They lose nothing by asking full price and then negotiating. But if someone who really wants one finds one marked-down...when he's hot to buy even at sticker...that's lost money.

I get that. I was making a different point. "Why" would a dealer advertise a three-year-old price on their website and make it appear current? That's not a rhetorical question.

They lose nothing by asking full price and then negotiating. But if someone who really wants one finds one marked-down...when he's hot to buy even at sticker...that's lost money.
Probably why they still have two in stock. It's just a pricing/marketing model I don't understand. But then I don't "have" to understand. It's their store.
They can darn well do as they please!