01-15-2017, 03:00 AM
Being the parent of two Millennials and and father-in-law to another, I've noticed that they tend to reject almost everything that has come before them. They really don't care at all about tradition. They are ready to embrace whatever they just discovered on Instagram and move on from it just as quickly.
They don't usually like to be marketed to in a pre-packaged way. McDonald's has an incredibly tough uphill battle. Chipotle seems to have figured it out...even though it's a system, every customer can 100% customize their order.
It seems that they are attracted to authenticity. They really don't like fakeness. That's my concern about Indian...it seems a bit like fake heritage, fake tradition. Which is a double-whammy because Millennials don't care about tradition and they reject fakeness.
They also reject the "plain vanilla" existence of suburban living and having to drive everywhere. They are moving into the cities in droves. I could see this being the "motorcycle" of choice for the urban Millennial:
Yamaha Tricity
![[Image: 05360f6212e9e699d64e769f9769d5a3.jpg]](https://cb1100forum.net/forum/uploads/imp/201701/05360f6212e9e699d64e769f9769d5a3.jpg)
They don't usually like to be marketed to in a pre-packaged way. McDonald's has an incredibly tough uphill battle. Chipotle seems to have figured it out...even though it's a system, every customer can 100% customize their order.
It seems that they are attracted to authenticity. They really don't like fakeness. That's my concern about Indian...it seems a bit like fake heritage, fake tradition. Which is a double-whammy because Millennials don't care about tradition and they reject fakeness.
They also reject the "plain vanilla" existence of suburban living and having to drive everywhere. They are moving into the cities in droves. I could see this being the "motorcycle" of choice for the urban Millennial:
Yamaha Tricity