01-11-2017, 08:01 AM
My guess is that this has less to do with the motorcycles themselves and more to do with the power of name recognition. In the long run, Polaris stands to gain much more from the money they'll invest in the Indian brand than if they had dumped that same money into Victory. It's not just the bikes, but all of the other accoutrements that go along them. I'm guessing that people will open their wallets much more eagerly for Indian-branded clothing and accessories than they would have for the Victory equivalents.
To look at it another way, try to imagine just what kind of success would be enjoyed by the likes of the Bloor Street Triple or the Bloor Street Cup. And just how many people would be clamoring for Bloor jackets and t-shirts, even if they proudly featured the Union Jack?
This is the hill that the likes of Motus have to climb.
To look at it another way, try to imagine just what kind of success would be enjoyed by the likes of the Bloor Street Triple or the Bloor Street Cup. And just how many people would be clamoring for Bloor jackets and t-shirts, even if they proudly featured the Union Jack?
This is the hill that the likes of Motus have to climb.