01-09-2017, 02:59 AM
Totally missed the market. I always said that Victory should have made a 'Jeep Grand Cherokee' of ADV bikes, American take on the exploding category. And when they took on the TT with the electric bike and Pikes Peak with the 156, I thought, for sure, they would succeed as a brand. But things must have turned negative quickly.
But I don't think this is as much Harley taking them out (Harley is struggling a bit too) as much as a decline in their kind of heavy cruiser bike in general as tastes evolve. Honda, Triumph, and others are also moving away from the Metric Cruiser/ Harley clone market, which was totally saturated and staid.
If they focus on Indian, which seems to be doing well, and expand that brand accordingly, probably a good move. Victory = Pontiac/Oldsmobile/Mercury. Once strong brands, now memories.
But I don't think this is as much Harley taking them out (Harley is struggling a bit too) as much as a decline in their kind of heavy cruiser bike in general as tastes evolve. Honda, Triumph, and others are also moving away from the Metric Cruiser/ Harley clone market, which was totally saturated and staid.
If they focus on Indian, which seems to be doing well, and expand that brand accordingly, probably a good move. Victory = Pontiac/Oldsmobile/Mercury. Once strong brands, now memories.