11-24-2025, 11:27 AM
My earliest days in the automotive media business (mid-90s) was working for Petersen Publishing on the truck magazines, mostly 4-Wheel & Off-Road. Lots of sessions taking trucks out to the desert for testing and photo shoots. That also involved everyone bringing out a ton of weed and guns, and saying "So, what we gonna shoot at?" after getting pretty high. People brought out things like bowling balls, toasters, etc, put them on rocks and blasted away.
The first time I went out with these guys, I was a little, um, apprehensive. Then, I realized that someone had to stay somewhat sober to make sure nobody got hurt, or worse, shot up some show truck or press vehicle on loan from an OEM. I'm not a pot-head, so that job fell to me.
The first time I went out with these guys, I was a little, um, apprehensive. Then, I realized that someone had to stay somewhat sober to make sure nobody got hurt, or worse, shot up some show truck or press vehicle on loan from an OEM. I'm not a pot-head, so that job fell to me.
You know what? I actually would like a pickle.