10-25-2013, 03:15 AM
"To me word of mouth is the best advertising. Not whether a company can spend gajillions on advertising and pass those costs on to the consumer..." dbuster
Honda has no problem selling Pilots Accords and Civics thru advertising. I subscribe to 5 MC mags and never saw 1 ad for CB 1100's. Did you? None on TV. None on radio. Saw one ad the other day for Yamaha during Moto GP for an R-1. Other than this forum how many people have you told what a great motorcycle the CB 11 is? Word of mouth only goes so far. How many enthusiasts and former enthusiasts have come up to you in a gas station thinking that your bike is from the 70s or 80's? If they saw an ad during say NCIS or Big Bang theory which they probably watch, then they'd know that Honda was producing this bike.
Honda succeeds in spite of themselves.
If you have a good dealership nearby, cherish it, they are few and far between. The one near me has good salesmen and they allow test rides, they have a very good service manager, mechanics seem decent, but the parts and accessory department sucks big time. Nothing in stock, they charge over list and everything must be ordered and paid for in advance requiring two trips for anything more extensive than spark plugs, oil or filters.
Honda has no problem selling Pilots Accords and Civics thru advertising. I subscribe to 5 MC mags and never saw 1 ad for CB 1100's. Did you? None on TV. None on radio. Saw one ad the other day for Yamaha during Moto GP for an R-1. Other than this forum how many people have you told what a great motorcycle the CB 11 is? Word of mouth only goes so far. How many enthusiasts and former enthusiasts have come up to you in a gas station thinking that your bike is from the 70s or 80's? If they saw an ad during say NCIS or Big Bang theory which they probably watch, then they'd know that Honda was producing this bike.
Honda succeeds in spite of themselves.
If you have a good dealership nearby, cherish it, they are few and far between. The one near me has good salesmen and they allow test rides, they have a very good service manager, mechanics seem decent, but the parts and accessory department sucks big time. Nothing in stock, they charge over list and everything must be ordered and paid for in advance requiring two trips for anything more extensive than spark plugs, oil or filters.