01-05-2018, 10:06 AM
Wayne finally realized they needed a real CEO. It's all about marketing. Smart guy. He knows his limitations.
COSTA MESA, CA (January 4, 2018) – MotoAmerica has hired entertainment and media marketing executive Alec Marshall, formerly of Apple (AAPL), Roku (ROKU), and Avid (AVID), to help the series execute a vision of motorsports for new audiences and a new millennium as the California-based motorcycle racing organization’s Chief Marketing Officer.
“We’ve created one of the most exciting racing series in motorsports history, and we’re thrilled to bring Alec Marshall in to help shape it for new audiences and a whole new sports landscape,” said three-time 500cc World Champion and MotoAmerica President Wayne Rainey. “Alec has a history of bringing new media stories to market, and MotoAmerica is poised to be right at the front of this shift in sports.”
COSTA MESA, CA (January 4, 2018) – MotoAmerica has hired entertainment and media marketing executive Alec Marshall, formerly of Apple (AAPL), Roku (ROKU), and Avid (AVID), to help the series execute a vision of motorsports for new audiences and a new millennium as the California-based motorcycle racing organization’s Chief Marketing Officer.
“We’ve created one of the most exciting racing series in motorsports history, and we’re thrilled to bring Alec Marshall in to help shape it for new audiences and a whole new sports landscape,” said three-time 500cc World Champion and MotoAmerica President Wayne Rainey. “Alec has a history of bringing new media stories to market, and MotoAmerica is poised to be right at the front of this shift in sports.”