09-23-2019, 10:03 AM
I think the motorcycle manufacturers have been slow to figure out that a lot of young guys just want a cool-looking bike that’s affordable and easy to own. They don’t really even care about performance...seems perfect for Harley’s traditional aversion to performance. They should leverage their great dealer network with some kind of lifetime maintenance program for these young guys. Build it into the price of the bike. You get automatic free inspections, automatic free oil changes, tuneups, heck even your first two sets of tires (at least get them to 25,000 miles before they have to buy tires out of pocket).