Interesting Old Triumph Ad Circa 1972 or so

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[url=http://s173.photobucket.com/user/cyrenus/media/Honda-Triumph_zps0b5zf9xh.jpg.html]

I like how the Triumph owner 'understands them completely' and is an 'expert' whereas the Honda owner is 'very typical' and merely an 'enthusiast.' Also the Honda has 'plenty of weight and bulk for highway cruising and an array of buttons and switches to make his life easy.' I guess the implication is that a Triumph owner's life is harder and he is more of a man than than a Honda owner? A pretty naked, not so subtle marketing appeal to ego I'd say.

I imagine by '72 Triumph sales had plunged and they were probably desperate to somehow make their obsolete twins stand apart from Honda's state of the art four cylinder CB750s. I also couldn't help but think that you probably had to be some kind of expert to maintain and repair the Triumph, but that most likely not the intent of the ad.

In any case, I thought it was an interesting period ad prior to Triumph being taken off life support a few years later.