EICMA 2015 and The Year of the Scrambler

[Henrik_imp]

The Ducati 400 Scrambler is clearly not designed for the US market, nor the European market. The small difference in price for the US market is very much the result of the bike prices already being so low there. For the rest of the world, and particularly in developing markets of Asia, there will be a much bigger price incentive for the 400, other than the obvious license advantages.