04-13-2016, 12:44 PM
Well HD is doing something right in OZ. According to press reports , Quote: Roadbike sales were strong in 2015, increasing 2.6 per cent compared with 2014 and accounting for 41.4 per cent of the total market. Australians rode home with a total of 45,013 roadbikes in 2015.
Harley-Davidson accounted for 21.7 per cent of those bikes with 9790 sales, including 1605 Street 500 models and 1552 Softail Breakouts.
“Harley-Davidson is super excited about being the number-one roadbike seller across Australia,” said H-D Australia’s Adam Wright. “Much of the success is attributed to the new LAMS* Street 500, which was released in February of 2015, and the ongoing popularity of the Softail Breakout, which continues to be in high demand. May I also say we would not have achieved this level of success without the assistance and dedication of our dealer network, which has done an outstanding job across 2015 in delivering dreams of personal freedom to so many great customers.”
Not big numbers compared with larger markets but significant here. HD has morphed from the outlaw ride, to the stockbrokers ride in the nineties, to the boomers choice in the early noughties and now very popular with the younger hipster set. Good marketing has taken a big chunk out of the Asia/Euro manufacturers sales. Well done to them.
Cheers
* Leaner approved.
Harley-Davidson accounted for 21.7 per cent of those bikes with 9790 sales, including 1605 Street 500 models and 1552 Softail Breakouts.
“Harley-Davidson is super excited about being the number-one roadbike seller across Australia,” said H-D Australia’s Adam Wright. “Much of the success is attributed to the new LAMS* Street 500, which was released in February of 2015, and the ongoing popularity of the Softail Breakout, which continues to be in high demand. May I also say we would not have achieved this level of success without the assistance and dedication of our dealer network, which has done an outstanding job across 2015 in delivering dreams of personal freedom to so many great customers.”
Not big numbers compared with larger markets but significant here. HD has morphed from the outlaw ride, to the stockbrokers ride in the nineties, to the boomers choice in the early noughties and now very popular with the younger hipster set. Good marketing has taken a big chunk out of the Asia/Euro manufacturers sales. Well done to them.
Cheers
* Leaner approved.