06-24-2019, 09:22 AM
While at the Born Free show on Saturday, there was no way that my wife and I could see all of the hundreds of bikes that were parked on the grass inside the show area before my wife said "ok, that's enough pot smoke for me, and the bikes are all looking the same to me now, can we go?"
But, of all the bikes that were there, the one that literally nobody looked at was the new Harley Livewire.
Harley had a substantial display of all of their new offerings, and making our way around handlebars and pipes, we came upon the Livewire. No ropes around it, out in the open on the grass for all the poking and prodding one would want to do. But, for the full ten minutes I stared, knelt down, poked and prodded, nobody else could give it the time of day.
My wife noticed that I was the only person who seemed to be interested in a bike that is supposed to be somewhat special. She asked "Aren't these things supposed to be a big deal?"
"Yes, they are."
"Why isn't anyone looking at it?"
"These people are traditional Harley enthusiasts. They wouldn't be interested in a Harley that doesn't make noise."
"Then who's going to buy it?"
"Probably people who will put them in collections and never ride them."
"Then why bother if nobody will ride them?"
"Marketing. But not to these people."
But, of all the bikes that were there, the one that literally nobody looked at was the new Harley Livewire.
Harley had a substantial display of all of their new offerings, and making our way around handlebars and pipes, we came upon the Livewire. No ropes around it, out in the open on the grass for all the poking and prodding one would want to do. But, for the full ten minutes I stared, knelt down, poked and prodded, nobody else could give it the time of day.
My wife noticed that I was the only person who seemed to be interested in a bike that is supposed to be somewhat special. She asked "Aren't these things supposed to be a big deal?"
"Yes, they are."
"Why isn't anyone looking at it?"
"These people are traditional Harley enthusiasts. They wouldn't be interested in a Harley that doesn't make noise."
"Then who's going to buy it?"
"Probably people who will put them in collections and never ride them."
"Then why bother if nobody will ride them?"
"Marketing. But not to these people."