04-11-2020, 01:21 AM
Keep one thing in mind regarding all of this marketing brodouchery. Are they for us? The people who already own and ride motorcycles regularly? No.
All of us here have bought into motorcycling already for one reason or another. We don't need to be convinced that motorcycling is a wonderful way to spend your time.
Videos and marketing like this are for the people who have always looked at us, and said "Man, I want to do that someday." If someone is on the fence about getting a motorcycle, maybe all they need is a really hipster looking bike, and a reminder that if they buy it, they'll be as cool as they imagine they'd be.
Heck, does Harley Davidson market to people who already own and love Harleys? No, they are trying to shore up their aging customer base by drawing in those guys who are on the fence. Show a guy on a motorcycle, with cool people reinforcing how much cooler he now is, and maybe he'll get hooked.
BMW needs rich hipsters to buy this new bike. Traditional BMW customers will probably wretch at this marketing, but they're not going to buy this.
i think it's funny that the marketing video highlights a place called "House of Machines" in Downtown L.A. This place is a very hipster motorcycle themed venue that hosts motorcycle shows, has a bar and is sometimes a nightclub. It's on 7th Street, in an area that has been carved out from the grittiest Skid Row section of the city. It's become a hipster haven, with old warehouses reclaimed into loft apartments, an arts district, niche markets and restaurants. Very appropriate for an expensive hipster motorcycle.
All of us here have bought into motorcycling already for one reason or another. We don't need to be convinced that motorcycling is a wonderful way to spend your time.
Videos and marketing like this are for the people who have always looked at us, and said "Man, I want to do that someday." If someone is on the fence about getting a motorcycle, maybe all they need is a really hipster looking bike, and a reminder that if they buy it, they'll be as cool as they imagine they'd be.
Heck, does Harley Davidson market to people who already own and love Harleys? No, they are trying to shore up their aging customer base by drawing in those guys who are on the fence. Show a guy on a motorcycle, with cool people reinforcing how much cooler he now is, and maybe he'll get hooked.
BMW needs rich hipsters to buy this new bike. Traditional BMW customers will probably wretch at this marketing, but they're not going to buy this.
i think it's funny that the marketing video highlights a place called "House of Machines" in Downtown L.A. This place is a very hipster motorcycle themed venue that hosts motorcycle shows, has a bar and is sometimes a nightclub. It's on 7th Street, in an area that has been carved out from the grittiest Skid Row section of the city. It's become a hipster haven, with old warehouses reclaimed into loft apartments, an arts district, niche markets and restaurants. Very appropriate for an expensive hipster motorcycle.