12-04-2021, 02:35 AM
It's not the Indian Motorcycle company that makes the v-twins. It's made in India by Mahindra, designed in the UK like the Royal Enfield twins. Mahindra is a huge company, making cars and trucks, so no lack of backing. As such, it may just be a product they can boast showcase, rather than a real money maker.
I think if Mahindra were smart, it would start with a small number of their own dealer stores in select urban areas, so prices could be set by them, without the freight/setup/additional dealer markup. Follow Tesla's marketing strategy, with all advertising online.
I think if Mahindra were smart, it would start with a small number of their own dealer stores in select urban areas, so prices could be set by them, without the freight/setup/additional dealer markup. Follow Tesla's marketing strategy, with all advertising online.