10-06-2022, 07:53 AM
(10-06-2022, 06:04 AM)Gone in 60_imp Wrote: A funky-fresh video is great if the product is equally funky-fresh. Case in point, when the Kia Soul launched, the car was new and unique, and targeted to young people who were shopping the equally youthful and unique Scion XB. The commercials and promo videos featured break-dancing hamsters which were surrogates for, I'm assuming, young urban youth.
This video, featuring equally young, urban youths doing young urban things are shown dropping their jaws and sunglasses as a very pedestrian, bland motorcycle ambles by. I picture the Kia Soul commercial, but the car they are dancing around is a basic Corolla sedan.
Kia Soul was designed by a former Audi Design Engineer (in California) and to this day is Kia's most successful modern design gasoline vehicle.