10-05-2022, 02:54 AM
Lessee here... the bike's styling is retro circa 2012... the presentation style of the video is retro circa 1991.
I've only been in marketing for about 20 years or so, but there is a phrase we use called "failing to create a cohesive branding message."
Actually, I take that back. The messaging is brilliant. If they are targeting 20-somethings, 1991 is retro. So the video is targeted directly to them.
The style of the bike is still 2012. Not sure who would find that attractive, besides someone who is shopping a used CB500F and decides that they can come up with the scratch to buy a new bike.
I've only been in marketing for about 20 years or so, but there is a phrase we use called "failing to create a cohesive branding message."
Actually, I take that back. The messaging is brilliant. If they are targeting 20-somethings, 1991 is retro. So the video is targeted directly to them.
The style of the bike is still 2012. Not sure who would find that attractive, besides someone who is shopping a used CB500F and decides that they can come up with the scratch to buy a new bike.