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+--- Thread: Triumphs genuis ad campaign (/showthread.php?tid=6734)
RE: Triumphs genuis ad campaign - misterprofessionality - 03-16-2020
(03-16-2020, 06:17 AM)pekingduck_imp Wrote: Just some thoughts why they're in the media so much.
They look and sound like a motorcycle (which is why I still have my 2004 Bonnie).
Everyone likes them, hipsters, old farts.
If a 5 year old draws a motorbike, chances are, it will look like a Triumph.
Some Harley owners hate Japanese bikes, some Japanese bike owners hate Harleys. But it seems nobody has any reason to hate Triumphs.
And is there a better, more descriptive, more glorious, name than Triumph?
i would like to believe that the answer is as simple as this, but the thing that makes me believe it's a conspiracy is the fact that in every ad there are very clearly one or two well-framed shots where you can not only tell it's a triumph but you can tell which triumph model it is. the ad company has no reason to hit these shots so perfectly, other that to satisfy some directive to show the viewer the bike, even if only for a few seconds total. I believe this to be the quid-pro-quo for triumph providing the bike. The ad company gets a bike for free or for a very good deal, triumph gets free subliminal advertisement.
RE: Triumphs genuis ad campaign - pekingduck - 03-16-2020
I'm sure that Triumph pays plenty for the product placement. But at it's core, it helps to be recognized as a popular bike. Most of those ads might not be as widely accepted/perceived if it was a bike that wasn't as broad-spectrum. Imagine the same ad with an Africa Twin, a V-Rod, a crotch rocket, and the effect would not be the same.
RE: Triumphs genuis ad campaign - the Ferret - 03-16-2020
just saw one in an Ibrance medication commercial, although in the Geico commercial I watched earlier the guy was riding some kind of Honda cruiser I think.
RE: Triumphs genuis ad campaign - GoldOxide_imp - 03-16-2020
Triumph makes sense as a universally recognizable brand/bike style as HD. You are probably right: There is probably a business collaboration behind the funding of the advertisement.
Lately I have seen other commercials involving old Honda Shadows of the 80's. I doubt it was promoting Honda though - but just a classic street bike style instead to get somebody's heart to throb a bit, draw out the romance to entice interest in the commercial product/service.
RE: Triumphs genuis ad campaign - Olyrider - 03-16-2020
To the point:
Someone posted here, or in another forum, a lengthy story about the likelihood that Harley Davidson can, or will, survive, as its’ obvious demographic ages and dies. It was carried nationally in some well-known publication. The most salient point regarding the initial post-WWII period HD popularity was the free advertising generated by Marlon Brando in “The Wild Ones”. Every returning soldier wanting to “Live Free” was captivated by the lifestyle the movie portrayed. According to the story. Written by, I assume, a millenial.
But Brando was actually riding a 1950 Triumph. You probably knew that...
Because you are a rider...not a poser!
RE: Triumphs genuis ad campaign - Cobalt23_imp - 03-18-2020
I have noticed Biltwell helments in a few ads too.
RE: Triumphs genuis ad campaign - Gone in 60 - 03-18-2020
My clear favorite commercial right now featuring a Triumph is the Progressive Insurance "Motaur". Not obvious that his lower half is a Bonneville unless you really know your Bonnevilles...
RE: Triumphs genuis ad campaign - Rocky_imp - 03-18-2020
(03-18-2020, 04:46 AM)Gone in 60_imp Wrote: My clear favorite commercial right now featuring a Triumph is the Progressive Insurance "Motaur". Not obvious that his lower half is a Bonneville unless you really know your Bonnevilles...
It's a silly concept, but as a Bonneville owner I noticed the bike model right away.
I'm still wondering how the bike stays upright with no obvious side stand or center stand
RE: Triumphs genuis ad campaign - Gone in 60 - 03-18-2020
No, Rocky. That's not the question. The question is, do you mind not being a Motaur?
RE: Triumphs genuis ad campaign - pekingduck - 03-18-2020
(03-18-2020, 05:14 AM)Rocky_imp Wrote:(03-18-2020, 04:46 AM)Gone in 60_imp Wrote: My clear favorite commercial right now featuring a Triumph is the Progressive Insurance "Motaur". Not obvious that his lower half is a Bonneville unless you really know your Bonnevilles...
It's a silly concept, but as a Bonneville owner I noticed the bike model right away.
I'm still wondering how the bike stays upright with no obvious side stand or center stand
It's a silly concept, but as a Bonneville owner I noticed the bike model right away.
I'm still wondering how the bike stays upright with no obvious side stand or center stand
Waait.... you're looking at a half-man, half-motorcycle, and your question is about the sidestand?
