I don't watch much tv anymore--actually any. Don't get me wrong, I love watching movies / documentaries / series on netflix or youtube and can binge-watch novelas from Colombia with the best. But I can't remember the last motorcycle commercial I've seen.
A few from the past. I think I remember seeing two of these:
[url=https://www.youtube.com/watch?v=jEn6j4PvYfg&t=844s]https://www.youtube.com/watch?v=jEn6j4PvYfg&t=844s
Happy Friday.
These days, I consider a "commercial" to be whatever ad plays on YouTube before the "SKIP" button appears.
I've seen a few Livewire ads pop up, but more Geico motorcycle insurance ads.
That ad with the blind guy is a classic!
Because dealers still can't get enough inventory of new bikes, there's not a lot of point to paying for ads for unavailable supply.
Can't sell the sizzle if there's no steak.
If you follow moto gp Yamaha has adds for their bikes, also on moto- America
I watch the motocross and supercross races on TV (not sure which channel because my wife records them for me - she's in charge of the remote!) and they have motorcycle commercials all the time - all the japanese manufacturers.
Triumph still makes lots of "commercials." Theyre just for other products. When you see an ad for a feminine hygeine product and they do a scene where somebody is on a motorcycle looking cool..guess what its a bonneville. When you see a progressive motorcycle insurance ad theyre on daytonas and street twins. Heck...i even saw a commercial for a nissan SUV that included a scene where a triumph speed twin speeds up and blows by the SUV all dramatically. In the shot you can clearly see its a triumph.
This is their advertisement strategy. They dont make direct ads. They just find other people that are making an ad or a TV show with a part thats supposed to include "cool motorcycles looking cool" and they give them a free bonneville or two. Its genius honestly.
