06-24-2019, 06:53 AM
At the Born Free show on Saturday, after my wife and I had each bought a few t-shirts and trinkets, we realized we needed to carry that stuff on our five mile hike back home. We started looking for vendors handing out bags.
Better yet, people were toting Russ Brown string backpacks. Russ Brown is the local biker personal injury attorney, with billboards across LA and Orange counties.
We found the Russ Brown booth, and stood in line to get a string bag, which of course had key rings, pens and other swag items slathered with their phone number.
To get a bag, I had to fill out an information card for their new program which promoted "bikers helping bikers." I've been in marketing for years, and have devised ways to get people to fill out information capture cards, but this was truly unique. After filling in my name, phone number, address and email, there were a series of boxes. If a rider in distress were near my home, would I be willing to help them by:
- Bringing them a gallon of gas
- Transporting their disabled motorcycle in your own truck
- Let someone store a disabled bike in your garage for a few days
- Visit someone in the hospital who was injured in a motorcycle accident
- Lending them tools
After checking all of the boxes that applied (I don't own a truck, but everything else? Sure, why not) I turned the card in and got the bag to carry our stuff home in.
They say that they're adding all of this information to their database, so that if a rider is in distress, they can call the Russ Brown office, and they can find a rider nearby who's willing to help. Heck, what biker wouldn't want to help a brother or sister in distress.
Even if the whole thing was just a way to capture my information, it's one more flyer to toss and one more email to delete. But, someday, I might get that call. Ya never know....
Better yet, people were toting Russ Brown string backpacks. Russ Brown is the local biker personal injury attorney, with billboards across LA and Orange counties.
We found the Russ Brown booth, and stood in line to get a string bag, which of course had key rings, pens and other swag items slathered with their phone number.
To get a bag, I had to fill out an information card for their new program which promoted "bikers helping bikers." I've been in marketing for years, and have devised ways to get people to fill out information capture cards, but this was truly unique. After filling in my name, phone number, address and email, there were a series of boxes. If a rider in distress were near my home, would I be willing to help them by:
- Bringing them a gallon of gas
- Transporting their disabled motorcycle in your own truck
- Let someone store a disabled bike in your garage for a few days
- Visit someone in the hospital who was injured in a motorcycle accident
- Lending them tools
After checking all of the boxes that applied (I don't own a truck, but everything else? Sure, why not) I turned the card in and got the bag to carry our stuff home in.
They say that they're adding all of this information to their database, so that if a rider is in distress, they can call the Russ Brown office, and they can find a rider nearby who's willing to help. Heck, what biker wouldn't want to help a brother or sister in distress.
Even if the whole thing was just a way to capture my information, it's one more flyer to toss and one more email to delete. But, someday, I might get that call. Ya never know....
